goodwills
Feelings of kindness
Goodwills is the plural of goodwill, referring to multiple instances of friendly or benevolent feeling, or in business contexts, the intangible value representing a company's reputation and customer relationships.
The plural appears most often in accounting or legal discussions involving separate entities: The goodwills of the acquired subsidiaries were assessed independently.
Gifts to organizations
- secondhandHaving had prior ownership
- clothingBody coverings worn daily
- furnitureMovable room objects
- housewaresDomestic household equipment
bargains · resale · reuse · recycle · shoppers · racks · pricing · sorting
Concern for others' distress
- empathySharing another's emotions
- kindnessConsiderate, caring disposition
- warmthHeat you feel
- caringShowing kind concern
understanding · sympathy · goodness · sincerity · amicability · affection · friendliness · cordiality
Organization serving public good
- volunteerUnpaid willing participant
- outreachProactive community assistance
- fundraisingSoliciting money for organizations
- benefactionCharitable gift or deed
shelter · welfare · aid · almsgiving · relief · assistance · programs · rehabilitation
Assessment of monetary worth
- acquisitionAct of obtaining something
- reputationCollective opinion of someone
- accountingMaintaining financial records
- mergerCorporate combination
amortization · balance sheet · impairment · premium · loyalty
donations
Gifts to organizations
- secondhandHaving had prior ownership
- clothingBody coverings worn daily
- furnitureMovable room objects
housewares · bargains · resale · reuse · recycle · shoppers · racks · pricing · sorting · dropoff
compassion
Concern for others' distress
caring · understanding · sympathy · goodness · sincerity · amicability · affection · friendliness · cordiality · tolerance
nonprofit
Organization serving public good
- volunteerUnpaid willing participant
- outreachProactive community assistance
- fundraisingSoliciting money for organizations
benefaction · shelter · welfare · aid · almsgiving · relief · assistance · programs · rehabilitation · employment
valuation
Assessment of monetary worth
- acquisitionAct of obtaining something
- reputationCollective opinion of someone
- accountingMaintaining financial records
merger · amortization · balance sheet · impairment · premium · loyalty
goodwillsmalice
Intent to cause harm
hostilities · hostility · ill will · enmities · animosities
goodwillsantagonisms
States of active opposition
belligerence · aggressions · combativeness · pugnacity · unfriendliness
- gesture of goodwillFriendly act signaling positive intent
- goodwill ambassadorCelebrity advocating for causes
- goodwill gestureAct demonstrating friendly intentions
- goodwill to menKind regard for humanity
- goodwill tourTrip fostering positive relations
- goodwill missionTrip promoting friendly relations