fruit acids

Fruit acids are a group of naturally occurring organic acids found in fruits, including citric acid (citrus fruits), malic acid (apples), and tartaric acid (grapes).

In skincare, fruit acids typically refer to alpha hydroxy acids (AHAs), which are used as chemical exfoliants to remove dead skin cells and improve texture.

This serum contains fruit acids to brighten dull skin.

The term appears frequently in cosmetic marketing as a gentler-sounding alternative to "acid."