front of pack
- leaderOne who guides others
- aheadIn the lead
- firstPosition number one
- packGroup or compress
- packagingProtective product enclosure
label · forefront · vanguard · leading · racing · peloton · breakaway · nutrition · ingredients · branding · shelf · retail · claims · logo · design · bold · standout · eye-catching
front of packtail end
Concluding portion
bringing up the rear · trailing · last place · straggling · lagging behind
front of packalso-ran
Unsuccessful competitor
cellar dweller · dead last · bringing up the rear · last place · struggling