face-value

Price as printed

Face value is the nominal worth printed or stated on something—a coin, bill, bond, or ticket: The face value of the bond is $1,000.

To take something at face value is to accept it as presented, without looking for hidden meaning or deception: I took her apology at face value.

The phrase often implies naivety or insufficient scrutiny.

uncritical

gullible

Easily deceived

unquestioning · uncritical · unsuspecting · ingenuous · guileless · impressionable · unwary · accepting · believing · swallowing

surface

appearance

Outward visible form

obvious · overt · manifest · plain · explicit · straightforward · clear-cut · unambiguous · direct · skin-deep

literal

nominal

In designation only

coupon · banknote · bond · certificate · stamp · securities · currency · tender · note

sincerity

genuine

Truly what it claims

truthful · candid · frank · transparent · straightforward · forthright · trustworthy · reliable · credible · believable

Opposites
literal vs. deeper interpretation

face-valuehidden meaning

Unspoken message beneath surface

subtext · deeper meaning · true meaning · coded meaning · double meaning

nominal vs. actual worth

face-valueappraised value

Expert's price estimate

actual value · market value · intrinsic value · assessed value · street value

trust vs. skepticism

face-valueskepticism

Disposition toward doubt

scrutiny · critical analysis · critical reading · suspicion · second-guessing

Family

face, value, faces, faced, facing, facial, facially, surface, deface

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Used worldwide · Timeless · Everyday, not technical · Rated G