event television

Must-watch broadcast programming

Event television refers to programming that draws mass audiences watching simultaneously, often with cultural conversation happening in real time.

The term emerged as streaming fragmented viewership—event TV became what people still gathered to watch together: The Super Bowl is the ultimate event television, Game of Thrones finales were true event television.

It implies appointment viewing rather than catching up later.

Related

premiere · finale · appointment · appointment viewing · simulcast · breaking · ceremony · awards · Super Bowl · halftime · must-see · must-see TV · watercooler · viral · cultural phenomenon · streaming · audience · millions

Categories
Opposites
viewing behavior and scheduling

event televisioncatch-up TV

Streaming previously broadcast content

production and release model

event televisiondaytime television

Shows airing midday hours

viewing urgency and cultural synchronicity

event televisionreruns

Previously aired episodes

Family

event, television, events, eventful, uneventful, eventfully, televise, televised, televising

Familiarity
Top 500,000
Profile
Used worldwide · Rated G