emotive language
Feeling-laden phrasing
Emotive language is word choice intended to provoke an emotional response rather than convey neutral information.
A news report might call protesters "freedom fighters" or "terrorists" depending on the desired effect.
Rhetoric, advertising, and propaganda rely heavily on emotive language: The heartless bureaucrats destroyed a beloved community institution.
The term is often used critically to flag manipulation.
- pathosPity-evoking quality
- connotationImplied sense, not dictionary
- hyperboleRhetorical extreme exaggeration
- purple proseOverly elaborate, emotional writing
- surpriseUnexpected event causing astonishment
diction · propaganda · fear mongering · inflammatory · hot button · loaded · anger · metaphor · advertising · guilt trip · charged · joy · love · scare tactics · political speeches · tone · rhetoric · vivid imagery
emotive languagerational discourse
Logic-based exchange of views
descriptive language · scientific language · reasoned argument · balanced reporting
emotive languageplain language
Easily understood communication
technical language · scientific language · precise language · spare prose · minimalist style