easy marks

Scammers love them

Easy marks are people who are easily deceived, cheated, or taken advantage of—ideal targets for scams, cons, or manipulation.

The phrase comes from criminal slang where a mark is a potential victim.

Someone naive, trusting, or inattentive makes an easy mark: Tourists are easy marks for pickpockets.

The elderly have become easy marks for phone scammers.

Related

fall guy · unsuspecting · prey · victim · naive · blind trust · swindle · credulity · ripe for the picking · con · confidence trick · scam artist · pigeons · patsies · rubes · low-hanging fruit · phishing · dupe

Categories
Opposites
gullibility/skepticism

easy marksskeptics

Those who doubt claims

cynics · doubters · nobody's fool · critical thinkers · disbelievers

victim/predator role

easy markscon artists

People who cheat others

grifters · scammers · hustlers · swindlers · confidence men

difficulty as targets

easy markshard cases

Problems resisting simple solutions

tough cookies

Family

easy, mark, ease, easier, easiest, easily, easiness, uneasy, uneasiness

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Negative · Everyday, not technical · Rated PG