demonizations

Casting as evil

Demonizations are acts of portraying someone or something as evil, wicked, or threatening.

The word implies exaggeration or unfairness—turning opponents into monsters rather than engaging their actual positions: The campaign relied on demonizations of immigrants.

Political rhetoric frequently involves demonizations of the other side.

propaganda

vilification

Abusive condemnation of someone

distortion · fearmongering · scapegoating · othering · dehumanization · incitement · hate speech · character assassination · mudslinging · slander

targeting

scapegoat

Unfairly blamed person

target · enemy · villain · monster · boogeyman · whipping boy · fall guy · black sheep · patsy · blame

Opposites
moral characterization

demonizationsglorifications

Acts of praising extravagantly

sanctifications · canonizations · idealizations · exaltations · celebrations

rhetorical stance

demonizationsdefenses

Means of protection

vindications · apologies · endorsements · championing · rehabilitations

fairness of representation

demonizationshumanizations

Making nonhuman things relatable

Family

demonization

Familiarity
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Profile
Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated PG