classical rhetoric
Greco-Roman speechcraft art
Classical rhetoric is the art of persuasive speaking and writing as developed in ancient Greece and Rome.
The discipline encompasses invention (finding arguments), arrangement, style, memory, and delivery.
Aristotle, Cicero, and Quintilian established its foundational principles.
Classical rhetoric shaped Western education for centuries and remains influential in law, politics, and communication studies: Her speech deployed classical rhetoric to devastating effect.
- stasis theoryFramework for locating disagreement
- CiceroAncient Rome's greatest speaker
- pathosPity-evoking quality
- ethosCollective moral character
- logosBrand identification symbols
progymnasmata · speech · Aristotle · metaphor · canons · invention · chiasmus · litotes · topoi · common places · simile · peroration · arrangement · epistrophe · telos · partition · flourish · trope
classical rhetoriccasual conversation
Informal spoken exchange
informal speech · small talk · vernacular · street talk · slang
classical rhetoricpropaganda
Biased information for influence
demagoguery · coercion · emotional manipulation · raw emotion · brainwashing
classical rhetoricvisual communication
Sharing ideas through sight
nonverbal communication · graphic design · silent film · body language · iconography