captive audiences

Inescapable listener groups

A captive audience is a group that cannot easily leave or avoid what's being presented to them.

Airline passengers watching safety demonstrations, students in mandatory assemblies, and commuters stuck in traffic hearing radio ads are all captive audiences.

The term often carries a note of complaint: I had to sit through his speech—we were a captive audience.

Related

exploitation · held hostage · consumers · elevators · coercion · manipulation · interruption · viewers · movie theaters · public transportation · onlookers · airports · subway riders · bystanders · informed consent · patrons · observers · commercials

Opposites
audience choice and mobility

captive audienceswilling participants

ticket buyers · subscribers · seekers · free agents · browsers

engagement motivation

captive audiencesinterested parties

Those with something at stake

true believers · seekers · aficionados

audience accessibility

captive audiencescord-cutters

Those abandoning traditional TV

Family

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