buying it

Falling for it

Buying it means accepting something as true or believable: I told her I was sick, but she wasn't buying it.

The metaphor treats belief as a transaction—you either purchase the claim or refuse to pay.

In military and action contexts, buying it means dying: He bought it in the second wave of the assault.

belief

convinced

Firmly believing something

sold · assured · confident · trusting · accepting · receptive · credulous · impressionable · susceptible · faith

gullibility

naive

Innocently unsuspecting

easily fooled · taken in · duped · suckered · hoodwinked · bamboozled · fooled · deceived · fell for it · hook line and sinker

persuasion

convincing

Able to persuade

believable · persuasive · coherent · logical · sound · valid · making sense · adding up · holding water · checking out

skepticism

unconvinced

Not yet believing

incredulous · disbelieving · questioning · dubious · leery · wary · distrustful · seeing through · smelling a rat · on the fence

Opposites
belief/acceptance

buying itnot buying it

Refusing to accept claims

rolling one's eyes

skepticism/trust

buying itsmelling a rat

Sensing hidden wrongdoing

second-guessing · fact-checking

life/death

buying itsurviving

Remaining alive or intact

making it · pulling through · living · cheating death · walking away

Family

buy, buying, buys, bought, buyer, buyers, buyout, buyouts

Familiarity
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Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G