Uncle Ben's

Boxed rice company

Uncle Ben's is a brand of rice products, particularly known for parboiled and instant rice varieties.

The name and packaging historically featured an elderly Black man, imagery that drew criticism as evoking racist stereotypes.

The brand was renamed Ben's Original in 2020.

I just throw some Uncle Ben's in the rice cooker.

Related

orange · microwave · grain · fluffy · dinner · family dinner · side dish · cooking · kitchen · brand · grocery store · Spider-Man · Marvel · superhero · mentor · Peter Parker · wisdom · great power

Categories
Opposites
food preparation method

Uncle Ben'sscratch-made

Created from basic ingredients

made from scratch · farm-to-table · artisanal

cultural authenticity

Uncle Ben'sJapanese rice

Short-grain sticky variety

processed vs. whole/natural food

Uncle Ben'sfarm-fresh

Recently gathered, locally sourced

Family

uncle, uncles, Benjamin

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G