Tom's of Maine

Organic toiletry brand

Tom's of Maine is an American personal care company known for natural products—toothpaste, deodorant, soap—marketed as free from artificial ingredients.

Founded in Maine in 1970, it became synonymous with the natural products movement and health-conscious consumers: I switched to Tom's of Maine toothpaste.

Now owned by Colgate-Palmolive.

Related

deodorant · fluoride · peppermint · organic · cruelty-free · eco-friendly · mouthwash · spearmint · baking soda · wellness · health conscious · whole foods · green · hippie · Burt's Bees · wholesome · fresh · minty

Opposites
corporate philosophy and ownership

Tom's of MaineProcter & Gamble

Major consumer goods corporation

Johnson & Johnson · Unilever · Colgate-Palmolive · Crest · Colgate

market positioning and consumer perception

Tom's of MainePepsodent

Oral hygiene paste brand

Right Guard · Speed Stick

brand authenticity and scale

Tom's of MaineCrest

Heraldic badge or toothpaste

Oral-B · Gillette · Pantene

Family

Tom, Maine

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G