Rick Ross

Rick Ross is the stage name of William Leonard Roberts II, an American rapper known for his boastful lyrics about wealth, drugs, and street life, delivered in a distinctive grunt-heavy flow.

His persona borrows from the name of "Freeway" Rick Ross, an actual drug trafficker.

Major hits include "Hustlin'" and "B.M.F." He founded the Maybach Music Group label.

mogul

Wingstop

Chicken wing restaurant chain

franchise · ownership · CEO · executive · tycoon · deals · investments · publishing · endorsements · branding

Miami

South Beach

Miami's iconic oceanfront district

Checkers · Wingstop · lemon pepper · Atlantic Coast · port

hip-hop

rap

Quick sharp blow

  • beatsPulses or defeats
  • flowUnbroken forward movement
  • barsRods, taverns, or measures

producer · mixtape · DJ Khaled · Meek Mill · Nipsey Hussle · Drake · Kanye West · Jay-Z · Lil Wayne · T-Pain

luxury

Maybach

Ultra-luxury automotive marque

yachts · jewelry · watches · Versace · designer · opulence · wealth · extravagance · lavish · cigar

persona

Teflon Don

Scandal-proof crime boss nickname

Opposites
hip-hop persona and authenticity

Rick RossMacklemore

Will Smith · Mos Def · Chance the Rapper · MC Hammer · J. Cole

physical presence and image

Rick RossWiz Khalifa

Lil Wayne · Snoop Dogg · A$AP Rocky · Pharrell · Travis Scott

regional hip-hop identity

Rick RossWu-Tang Clan

Martial-arts-themed rap collective

Jay-Z · Dr. Dre · Kendrick Lamar · Ice Cube · Snoop Dogg

Family

Ross, Richard

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG