Reese's Puffs

Reese's Puffs is a breakfast cereal combining chocolate and peanut butter flavors, marketed by General Mills since 1994.

The cereal consists of small puffed corn spheres meant to evoke the taste of Reese's Peanut Butter Cups.

Its catchy jingle—Reese's Puffs, Reese's Puffs, peanut butter chocolate flavor—became a minor internet meme in the late 2000s.