Lane Bryant

Curvy women's clothier

Lane Bryant is an American retail chain specializing in plus-size women's clothing.

Founded in the early twentieth century, it became one of the first major retailers to focus on larger sizes when most fashion ignored them.

The name functions as shorthand for plus-size fashion generally: She shops at Lane Bryant.

Related

clothing · retail · retail therapy · boutique · bra · lingerie · catalog · mall · fitting room · dressing room · sizes · women · inclusive · cacique · dress · jeans · intimates · body-positive

Opposites
body type marketing philosophy

Lane BryantHollister

Coastal-aesthetic apparel brand

sample size · Victoria's Secret · Forever 21

market positioning/brand image

Lane BryantVictoria's Secret

Lingerie retail brand

Anthropologie · Nordstrom · Saks Fifth Avenue · Neiman Marcus · haute couture

Family

lane, lanes, Bryant

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G