JD Power

Auto quality surveys

JD Power is a market research company best known for its consumer satisfaction surveys, particularly in the automotive industry.

A high JD Power rating signals quality and reliability: The car topped JD Power's initial quality rankings.

The company's awards appear prominently in advertising, though critics note that automakers pay to license the results they tout.

Related

customer satisfaction · satisfaction · quality · awards · award winner · rankings · five stars · dependability · automotive · new car · consumer · car buyer · test drive · reports · initial · performance · vehicles · stars

Opposites
evaluation role

JD Powerautomaker

Vehicle manufacturer

manufacturer · service provider · dealership · repair shop

information function

JD Poweradvertising agency

Company creating promotional content

PR firm · infomercial · sponsored content · propaganda

credibility orientation

JD Powershill

Fraudster's fake customer

industry lobbying · astroturfing

Family

power, powers, powered, powering, powerful, powerfully, powerless, powerlessness, empower

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Rated G