H and M

Fast fashion chain

H and M is a Swedish multinational clothing retailer known for affordable fast fashion.

The name abbreviates Hennes & Mauritz—Hennes meaning "hers" in Swedish, reflecting its origins as a women's clothing store.

The brand is ubiquitous in shopping malls worldwide: I picked up a few basics at H and M.

Also written H&M.

Related

Sweden · fast fashion · affordable · trendy · store · mall · shopping · shopping spree · basics · logo tee · capsule wardrobe · collaborate · collection · runway · cheap · price tag · stylish · wardrobe

Categories
Opposites
price point and market positioning

H and MChanel

French haute couture house

Louis Vuitton · Hermès · Gucci · Prada · Dior

fashion philosophy and production model

H and Mslow fashion

Ethical, mindful clothing consumption

haute couture · bespoke tailoring · Savile Row · sustainable fashion · made-to-order

brand exclusivity and accessibility

H and MHermès

French luxury goods company

Birkin bag · made-to-order

Family

hand, hands, handed, handing, handy, handily, handiness, handle, handler

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G