There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Wikipedia, the free, online encyclopedia that “anyone can edit,” is a useful way to deliver scientific and cultural knowledge to the public. Wikipedia is the 5th most visited web site, with 400–450 million unique visitors per month.
It’s not “merely a larger audience, but a different audience,” says Sara Snyder, webmaster for the Smithsonian Institution’s Archives of American Art, who has recently started to use Wikipedia more. She says, “Our main website is geared towards an academic-minded or university-level student, researcher, curator, or professional art historian. Yet we have information and collections that may inform or appeal to a broader set of folks, such as younger students and art enthusiasts. Wikipedia is a platform for trying to start serving those researchers too, without overhauling the current way we do business or our existing website.” (more…)
There’s a great new video on YouTube, “I’m a climate scientist.” It uses gangsta-rap flavor to bring home the point that a lot of people talking about climate change are not actual climate scientists. Here’s the video, which contains some expletives:
Is the art enough? Probably not. Art museum revenues are falling and museums need to experiment with new business models and ways to build a buzz and relevance with young audiences.
Yesterday, art critic Judith Dobrzynski wrote in her Real Clear Arts blog about how an upcoming nighttime event at the Hirshhorn is elitist, flaunted, and inexcusable. Dobrzynski says, “I’ve said it before, but I’ll say it again, if museum officials don’t believe that art is enough, no one else will either.” What do you think? (more…)
Social media can feel like you are talking to the world, but in reality there’s a lot of self-selection going on. So know your audience.
Before the Internet, the gatekeepers of public information (journalists, editors and producers) considered the needs of audiences for you. These gatekeepers would filter a fire-hose of information in press releases and technical publications to deliver a digested slivers of information via television news, tv, print, and trade press. Other kinds of technical information was discussed at conferences, at meetings, in journals or in private. (See my post about “Fall of the gatekeepers“) (more…)
National security is a useful angle for presenting science, art and culture issues to disengaged or skeptical audiences.
Like any hook, such as sports or popular culture, military and national security themes broaden an audience for outreach. There are over 3.6M military personnel in the U.S., 1.9M spouses & kids of active duty members, and over 22M veterans, who also have families. (Stats on personnel & families, and veterans.)
There are several initiatives which are bridging the military world with the sciences and culture…
On Twitter, almost no one hears you. Or at least that’s the case for 99.95% of Twitter users whose Tweets evaporate into the aether, scrolling off the feed, leaving scarcely a trace.
According to statistics released last week by Twitter, users now send a billion Tweets a week (up nearly 3x from 350M a year ago). But most of those Tweets get little attention, reports a new study, to be presented next week at a web conference in India. The study found that attention is highly concentrated among a very narrow slice of Twitter users. Read on for more about the findings…
The term “strategic communications” has become popular over the last two decades. It means infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation.
It can refer to both a process, and to a specific job title.