There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Film and video can be compelling forms of communication — but using video in science is hard to do well. Science is complex and scientists are groomed throughout their careers to speak in a precise, measured way. Film makers, on the other hand, rarely have a graduate background in science, and they are attuned to storytelling, colorful characters and sound bites. Thus a conflict often rises between filmmakers and scientists, which is colorfully summarized by wildlife filmmaker Chris Palmer: (more…)
National security is a useful angle for presenting science, art and culture issues to disengaged or skeptical audiences.
Like any hook, such as sports or popular culture, military and national security themes broaden an audience for outreach. There are over 3.6M military personnel in the U.S., 1.9M spouses & kids of active duty members, and over 22M veterans, who also have families. (Stats on personnel & families, and veterans.)
There are several initiatives which are bridging the military world with the sciences and culture…
On the screens of millions of iPad and other mobile devices, moons and stars, elements and molecules swirl beneath our fingertips. Developer Mike Howard says he wants to “make you feel like you are actually there in orbit.” Theodore Gray wants you to look at the periodic table and be transported to the world of Harry Potter, feeling as “if you checked out a magical version of The Elements from the Hogwarts library.”
Apps represent a shift in how students and the public learn about science. Currently, the best science apps are not being created by museums, traditional publishers, or curriculum developers — They are being created by enthusiastic solo developers, research centers, and new software companies with a penchant for science and public education. We’ll look at what motivated these app creators, what it took to make the apps, and how successful they have been. (more…)