There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Since spring 2010, this blog has covered all kinds of outreach topics, from museums to mobile devices to ebooks to blog networks. The most popular articles have been about strategic communications and QR Codes. These articles were written by Michael Douma, and many were long-form articles, based on multiple interviews or new analysis. Now, we’re going to try something
The National STEM Video Game Challenge, awarded the $50k grand prize last week to a professional team that did not meet the eligibility criteria.
This story came to my attention last week, when I wrote a blog post about a cool online science game for Middle School kids which won the grand prize as part of the contest run by the Joan Ganz Cooney Center at Sesame Workshop (the parent organization of Sesame Street) and E-Line Media. That article briefly mentioned anomalies in the contest, and the Cooney Center sent me an email: “Please take this article down as soon as possible because of a legal issue that is pending.” This made me wonder, is there a scandal on Sesame Street?
Social media can feel like you are talking to the world, but in reality there’s a lot of self-selection going on. So know your audience.
Before the Internet, the gatekeepers of public information (journalists, editors and producers) considered the needs of audiences for you. These gatekeepers would filter a fire-hose of information in press releases and technical publications to deliver a digested slivers of information via television news, tv, print, and trade press. Other kinds of technical information was discussed at conferences, at meetings, in journals or in private. (See my post about “Fall of the gatekeepers“) (more…)
On Twitter, almost no one hears you. Or at least that’s the case for 99.95% of Twitter users whose Tweets evaporate into the aether, scrolling off the feed, leaving scarcely a trace.
According to statistics released last week by Twitter, users now send a billion Tweets a week (up nearly 3x from 350M a year ago). But most of those Tweets get little attention, reports a new study, to be presented next week at a web conference in India. The study found that attention is highly concentrated among a very narrow slice of Twitter users. Read on for more about the findings…