There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
Read moreCategory: Interactive experiences
Displaying only selected data provides clarity and enhances discovery. Problem You need to display quantitative information about an image, such as calories of foods, carbon dioxide output per country, or the number of voters per state. Solution Display a fixed key alongside the image, and display or highlight relevant data as the visitor points at
Avoiding clutter while amplifying information. The pigment composition of a painting is revealed by examining microscopic views. The caption for each cross section is dynamically shown. (WebExhibits) Visitors explore the archaeological of the Theban Necropolis through a giant aerial photograph. Annotations appear on the photograph as the mouse is moved. (Theban Mapping Project) Users
Viewing a sequence
June 1st, 2006 by IDEA
Superimposing images for the purpose of comparison. An inviting way to compare related images is superimpose a spyglass. Here users compare X-ray, infrared and other views of a painting. (WebExhibits) Swap among different light spectra. (WebExhibits) Swap among colorblind simulations. (WebExhibits) Problem You need to compare views of the same item, or from the
Incorporating interactivity that is purposeful. Users perform knee surgery, understanding the process and steps. (EdHeads) Exploring the properties of ocean waves. (Pearson / Prentice Hall) Another exhibit, experimenting with ocean wave periods and amplitudes with a different interface. (National Geographic (Volvo Ocean Race)) Problem You need to explain how a process works. Solution Devise
Creating an online environment that fosters discovery. The sun in Monet’s “Impression Sunrise” is oddly vivid due to a curious visual phenomenon. Users explore this phenomenon by varying color saturation and brightness. (WebExhibits) Problem A web site that offers only text does not encourage visitors to delve deeper into the subject matter. Solution Create
Interactivity helps explain why the sky is blue. Problem Some subjects are naturally difficult to teach, while others are perceived as tedious. Teaching through the use of static text and images leads to a passive learning experience that doesn’t engage students. As a result, students’ attentions wane and the information isn’t assimilated. Solution Introduce