There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Incorporating interactivity that is purposeful.
Users perform knee surgery, understanding the process and steps.
You need to explain how a process works.
Devise a virtual experience for visitors. For example, create a working model of a jet engine that visitors can deconstruct, or let visitors perform surgery. Virtual experiences are particularly appropriate for processes, such as flying or surgery, that visitors cannot do in real life.
Do not require visitors to do steps just for the sake of interactivity. Interactivity should always be purposeful, not decorative. Adding extra animations, or requiring visitors to drag unnecessarily (e.g., “drag a specimen to the microscope to see details”) makes the experience cumbersome.
Interactive games and quizzes that test the visitor’s understanding are sometimes desirable, but such games and the quizzes should be optional lest visitors be annoyed or belittled. The only exception to the principle of simplicity is in design for young children, who often find clicking and dragging to be entertaining, and may enjoy superfluous animations. For example, “drag fruits into a blender to make a smoothie” will delight children.