retail investors

Small-scale market participants

Retail investors are individual people who buy and sell securities—stocks, bonds, mutual funds—for their own personal accounts rather than on behalf of an institution.

The term distinguishes ordinary investors from institutional investors like hedge funds, pension funds, and banks, who trade in much larger volumes and often have access to better information and pricing.

Retail investors drove the GameStop stock surge in 2021.

Opposites
investor scale and sophistication

retail investorsinstitutional investors

Organizations investing pooled funds

hedge funds · pension funds · asset managers · endowments · investment banks

market power and influence

retail investorsmarket makers

Traders providing constant liquidity

whales · activist investors

market power/sophistication

retail investorswhales

Massive marine mammals

big money · market movers

Family

invest, retail, investment, retailer, investors

Familiarity
Top 200,000
Profile
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