pricing in

Factoring into expectations

Pricing in means incorporating expected future events into current valuations.

In financial markets, when traders anticipate news—interest rate changes, earnings reports, election outcomes—they adjust prices before the event occurs: The market has already priced in a rate cut.

By the time news arrives, its effect may be muted because it was priced in months ago.

The phrase extends beyond finance: Voters seem to have priced in his scandals.

Related

inflation adjustment · derivatives · anticipated · valuation · arbitrage · fiscal policy impact · bond yields · risk premium · cost analysis · futures market · discount rate · speculation · speculation

Opposites
market expectation

pricing insurprise

Unexpected event causing astonishment

shock · catching off guard · blindsiding · unpriced · overlooked

anticipation vs. reaction

pricing inscrambling

Moving clumsily in haste

panic selling · panic buying · knee-jerk reaction · correction · repricing

market anticipation

pricing insurprise

Unexpected event causing astonishment

shock · black swan event · unexpected · caught off guard · blindsided

Family

pricing, price, prices, priced, pricey, priceless, overprice, underprice, reprice

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G