pre-campaign
Prior to launching
Pre-campaign describes the period or activities before an official campaign begins.
In politics, pre-campaign work includes fundraising, building name recognition, and testing messages before formally announcing candidacy: The senator spent months in pre-campaign mode, visiting early primary states.
In marketing, pre-campaign refers to planning and preparation phases before a launch.
Assembling for unified action
- volunteersUnpaid willing workers
- outreachProactive community assistance
- grassrootsCommon people as political base
- canvassingSystematic direct voter outreach
recruitment · fundraising · coalition · engagement · organizing · door-to-door · petitions · flyering
rallying
Assembling for unified action
- volunteersUnpaid willing workers
- outreachProactive community assistance
- grassrootsCommon people as political base
canvassing · recruitment · fundraising · coalition · engagement · organizing · door-to-door · petitions · flyering · signage
pre-campaigncampaign
Organized effort toward goal
general election · election day · campaign trail · announced