play hard to get

Act strategically aloof

To play hard to get is to feign disinterest in someone's romantic or sexual advances, typically to increase one's desirability or test the pursuer's commitment.

The strategy assumes that what's easily obtained is valued less: She's definitely interested—she's just playing hard to get.

The phrase extends beyond romance to any negotiation where one party acts reluctant to seem more valuable.

Related

courtship · manipulate · exclusivity · pursuit · love games · longing · delay · mystify · subtlety · withholding · coyness · impression management · ambiguity · desire · emotional unavailability · provoke · seduction · charm

Opposites
romantic/social availability signaling

play hard to getcome on strong

Act too forcefully

wear one's heart on one's sleeve · chase · make the first move · fawn over · jump at the chance

authenticity of interest expression

play hard to getlay one's cards on the table

Reveal one's true position

be authentic

pursuit strategy

play hard to getpursue

Follow to catch

make the first move · take the initiative · go after · woo · court

Family

play, plays, played, playing, player, players, playful, playfully, playfulness

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Everyday, not technical · Rated PG