plain brown wrapper

Anonymizing shipping cover

Plain brown wrapper refers to unmarked packaging used to ship items the recipient might not want others to see—typically pornography, sex toys, or other potentially embarrassing purchases.

The phrase evokes mail-order discretion: The catalog promised delivery in a plain brown wrapper.

It now extends to anything kept deliberately nondescript to avoid scrutiny or judgment.

discretion

discreet

Careful to avoid notice

covert · unmarked · inconspicuous · nondescript · unobtrusive · incognito · confidential · low-key · subtle · veiled

packaging

parcel

Wrapped item for shipping

  • kraftStrong unbleached paper
  • paperPressed pulp for writing
  • packageWrapped item for delivery

envelope · mailing · shipping · postage · padded · box · carton · tape · label · container

taboo

adult

Mature person, legally responsible

illicit · embarrassing · risqué · sensitive · shameful · stigmatized · explicit · forbidden · provocative · censored

Opposites
visibility/branding

plain brown wrapperlabeled

Marked for identification

retail packaging

discretion/display

plain brown wrapperout in the open

Visible to everyone

for all to see · window display · showcase · on the shelf · unboxing video

aesthetic elaboration

plain brown wrappergift wrap

Decorative package covering

decorative wrapping

Family

plain, plains, plainly, plainness, plainer, plainest, brown, browns, browned

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated PG