pester power
Child's purchasing leverage
Pester power is the ability of children to influence their parents' purchasing decisions through persistent requests, whining, or nagging.
The term is used in marketing and consumer research to describe how advertisers target children, knowing they can wear down parental resistance: Cereal companies rely heavily on pester power.
- begAsk with desperation
- toyObject for amusement
- hard sellAggressive sales approach
- naggingPersistent bothering or complaining
- candySugary edible treats
whining · hounding · persuasion · tweens · brand loyalty · targeted advertising · impulse buy · nag · family dynamics · plead · youth culture · pout · influence · parental guidance · back seat driver · pocket money · peer pressure · tantrum