niche audiences
Small, specific followings
Niche audiences are small, specialized groups with particular interests, as opposed to mass or general audiences.
A documentary about competitive yo-yo might never reach mainstream viewers but finds its niche audience among enthusiasts.
Content creators, advertisers, and publishers increasingly target niche audiences rather than trying to appeal to everyone: The podcast has a devoted niche audience of true crime fans.
- subculturesGroups with shared alternative identities
- low-budgetCosting relatively little
- small batchProduction in small quantities
- film festivalsOrganized movie screening events
- gamingInteractive electronic entertainment
podcasts · avant-garde · indigenous practices · artistic innovation · cosplay · fan fiction · fringe theatre · brand loyalty · folk traditions · local scenes · streaming services · zines · indie labels · knitting · forums · word of mouth · model building · blogs
niche audiencesmass market
Produced for general consumers
general public · the masses · everyone · mass audience · general audience
niche audienceslowest common denominator
Smallest shared multiple below
mass appeal · broad appeal · mainstream appeal · crossover appeal · commodity market