new idea
Original thinking emerges
A new idea is a thought, concept, or proposal that hasn't been considered before—or hasn't been considered in a particular context.
The phrase often appears in brainstorming or creative work: We need some new ideas for the campaign.
What counts as "new" is relative; an idea new to one person may be old to another, and supposedly new ideas often echo older ones: There's nothing new under the sun.
- light bulb momentSudden moment of realization
- brainchildOriginal idea one conceived
- brainstormingGenerating many ideas freely
- blue sky thinkingUnrestricted imaginative brainstorming
- thinking outside the boxUnconventional creative reasoning
conceptualization · seed · creativity · spark · solution · design thinking · novelty · eureka · originality · ideation · epiphany · stroke of genius · paradigm shift · trendsetting · discovery · game changer · invention · synthesis
new ideaconventional wisdom
Generally accepted beliefs
cliché · received wisdom · truism · platitude · orthodoxy
new ideaconventional wisdom
Generally accepted beliefs
accepted truth · received wisdom · orthodoxy · dogma · tradition