narrowcaster
Selective audience programmer
A narrowcaster is a broadcaster who targets a specific, limited audience rather than the general public.
The term emerged as cable television and internet media fragmented audiences into niches: The channel positioned itself as a narrowcaster for classic film enthusiasts.
Compare with broadcaster, which aims for mass reach.
niche-media
Chosen for specific attention
- specializedAdapted for particular function
- segmentedDivided into sections
- narrowbandLimited frequency transmission
- communityCollective of connected people
local · focused · curated · personalized · tailored · customized · podcast · webcast
targeted
Chosen for specific attention
- specializedAdapted for particular function
- segmentedDivided into sections
- narrowbandLimited frequency transmission
community · local · focused · curated · personalized · tailored · customized · podcast · webcast · pay-per-view
audience scope
narrowcasterbroadcaster
One who transmits programs
mass media · network television · mainstream media · public broadcasting · broadcast network