makegoods
Missed ad replacements
Makegoods are compensation offered when an advertiser doesn't receive what was promised—typically additional airtime or ad placements to make up for missed spots or underdelivered audience numbers.
The term is standard in broadcasting and advertising: The network offered makegoods after the preempted spots.
Sometimes used more broadly for any compensatory gesture after a service failure.
Payment for incurred expenses
- settlementResolved dispute or colony
- redressCompensation for injury
- amendsCompensation for wrongdoing
- reparationCompensation for injury done
concession · adjustment · recompense · remedy · rectification · indemnification · recoupment · refund
Replacement for another
- exchangeMutual giving and receiving
- swapExchange one for another
- alternateOccur in succession
- stand-inTemporary human placeholder
backup · proxy · fill-in · redo · reshoot · reprint · rerun · do-over
Insufficient quantity supplied
reimbursement
Payment for incurred expenses
- settlementResolved dispute or colony
- redressCompensation for injury
- amendsCompensation for wrongdoing
reparation · concession · adjustment · recompense · remedy · rectification · indemnification · recoupment · refund · credit
substitute
Replacement for another
stand-in · backup · proxy · fill-in · redo · reshoot · reprint · rerun · do-over
underdelivery
Insufficient quantity supplied