lucrativeness

Degree of profit

The quality of being profitable or financially rewarding.

Lucrativeness emphasizes money-making potential: The lucrativeness of the deal attracted investors.

The noun is less common than the adjective lucrative, which does the same work more gracefully: a lucrative opportunity rather than an opportunity of great lucrativeness.

profitability

ROI

Profit-to-cost ratio

return · cashflow · monetization · gain · dividends · valuation · capitalization · investment · leverage · growth

wealth

affluence

Abundance of money

opulence · capital · assets · millionaire · billionaire · inheritance · estate · endowment · bankroll · treasure

success

achievement

Accomplished goal or deed

advancement · breakthrough · recognition · prestige · ambition · merit · excellence · reward · payoff · attainment

Opposites
financial return

lucrativenessunprofitability

State of not earning

lossmaking · unproductiveness · fruitlessness · worthlessness · futility

motivation/purpose

lucrativenesscharitableness

Readiness to give freely

altruism · philanthropy · voluntarism · pro bono work · charity work

Family

lucrative, lucre, remunerative, lucratively

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G