loyalty apps

Points-earning programs

Loyalty apps are smartphone applications that track purchases and reward repeat customers with points, discounts, or perks.

They replace traditional punch cards and membership programs: I have loyalty apps for every coffee shop in town.

Retailers use them to gather consumer data and encourage return visits.

The apps often clutter phones, leading users to download them for a one-time discount and forget them.

Categories

retail techself-checkout, digital kiosk, digital kiosks, mobile pay, RFID tags
coffee shop hacksfree refills, secret menu, reward points, combo deals
local marketinglocal ads, local partnerships, local events, geotargeting, geo-targeting
mobile commercem-commerce, mobile commerce, mobile payments, mobile checkout, digital wallets

Opposites

customer relationship duration

Purchases made with bills

reward structure

loyalty appsflash sales

Short-term promotional discounts

brand attachment

Evaluating competing offers

Family