lost revenue
Earnings that vanished
Lost revenue is income that was expected or could have been earned but wasn't—due to missed opportunities, operational failures, or external disruptions.
Businesses calculate lost revenue when measuring the cost of downtime, canceled orders, or customers who went elsewhere: The outage caused an estimated two million in lost revenue.
The term appears frequently in damage claims, business planning, and post-mortems of what went wrong.
- shortfallFailure to reach quota
- deficitAmount still owed
- budget gapSpending-income mismatch
- red inkSymbol for financial loss
- in the redFinancially in deficit
opportunity cost · sunk costs · profit margin · slump · downturn · hemorrhaging · writeoff · bankruptcy · layoffs · fire sale · going under · cutbacks · refunds · chargebacks · shrinkage · drought · famine · bottom line
- damagescompensatory, punitive, punitive damages, nominal, actual
lost revenuerevenue growth
Increase in business income
earned income · sales revenue · profit · net gain · windfall
lost, lose, loses, losing, loser, losers, loss, losses, revenue