keds

Rubber-soled canvas footwear

Keds is a brand of canvas sneakers with rubber soles, introduced in 1916 and associated with casual, lightweight footwear.

The name has become somewhat generic for simple canvas tennis shoes: She wore white Keds with her sundress.

The brand is particularly linked to preppy American style.

footwear

sneakers

Casual athletic footwear

slip-on · vulcanized · trainers · flats · espadrilles · kicks · pumps · skimmers

style

preppy

Polished, traditional aesthetic

vintage · timeless · youthful · nautical · Americana · sporty · clean · minimalist · understated · effortless

brand

Champion

Athletic wear manufacturer

  • ConverseCanvas sneaker brand
  • VansSkateboarding footwear company
  • SperryBoat shoe manufacturer

heritage · iconic · original · trademark

comfort

lightweight

Lacking mass or importance

soft · supportive · walkable · all-day · broken-in · well-fitted · padded · insole · ergonomic

Opposites
footwear formality and material

kedsdress shoes

Elegant footwear for occasions

formal shoes · patent leather shoes · steel-toed boots · leather shoes · oxfords

footwear weight and structure

kedscombat boots

Rugged military footwear

hiking boots · work boots · steel-toed boots · mountaineering boots · motorcycle boots

fashion positioning

kedsdesigner heels

Branded high-fashion shoes

Gucci loafers

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G