game franchise
Ongoing title brand
A game franchise is a series of related video games sharing characters, settings, or gameplay elements across multiple titles, often spanning years or decades.
The term borrows from business franchising—a successful original spawns sequels, spin-offs, and merchandise under a unified brand: The Mario franchise has sold over 800 million copies.
Major franchises like Call of Duty or Pokémon release new installments regularly, each building on established appeal while introducing variations.
- publisherCompany releasing books
- developerOne who builds things
- triple ABest bond rating
- intellectual propertyLegal rights over inventions
- brandingCreating distinctive identity
mechanics · characters · fanbase · genres · trademarks · storyline · lore · fan theory · licensing · mascots · main character · cosplay · conventions · spin-offs · world-building · cinematic universe · sequels · marketing