front of mind
Top of consciousness
Front of mind describes something you're actively thinking about or readily aware of.
What's front of mind commands immediate attention, as opposed to thoughts pushed to the background: Climate change is front of mind for many voters this election.
In marketing, keeping a brand front of mind means ensuring consumers think of it first when making purchasing decisions.
Needing immediate attention
- pressingRequiring immediate attention
- paramountOf supreme significance
- crucialOf supreme importance
- essentialFundamentally necessary
imperative · top-priority · foremost · central · primary · key · vital · main
Notably prominent
- conspicuousClearly visible, attention-grabbing
- noticeableEasily perceived or observed
- strikingNoticeably impressive
- standoutExceptional person or thing
highlighted · glaring · obvious · pronounced · unmissable · vivid · bold · foregrounded
Mentally present and alert
- alertWarning or watchfulness
- attentivePaying close notice
- presentGift or current moment
- cognizantConscious of facts
vigilant · heedful · observant · awake · lucid · perceptive · clearheaded · focused
Persistent, intrusive preoccupation
- fixationPersistent mental attachment
- consumingUsing up entirely
- naggingPersistent bothering or complaining
- lingeringRemaining beyond expected duration
persistent · recurring · haunting · gnawing · unshakeable · intrusive · constant · ever-present
Worth holding onto
- unforgettablePermanently fixed in memory
- freshNewly made, not stale
- recentOf the near past
- immediateHappening without delay
accessible · retrievable · recallable · vivid · clear · retained · remembered · stored
urgent
Needing immediate attention
essential · imperative · top-priority · foremost · central · primary · key · vital · main · chief
salient
Notably prominent
- conspicuousClearly visible, attention-grabbing
- noticeableEasily perceived or observed
- strikingNoticeably impressive
standout · highlighted · glaring · obvious · pronounced · unmissable · vivid · bold · foregrounded · spotlight
conscious
Mentally present and alert
cognizant · vigilant · heedful · observant · awake · lucid · perceptive · clearheaded · focused · engaged
obsession
Persistent, intrusive preoccupation
- fixationPersistent mental attachment
- consumingUsing up entirely
- naggingPersistent bothering or complaining
lingering · persistent · recurring · haunting · gnawing · unshakeable · intrusive · constant · ever-present · inescapable
memorable
Worth holding onto
- unforgettablePermanently fixed in memory
- freshNewly made, not stale
- recentOf the near past
immediate · accessible · retrievable · recallable · vivid · clear · retained · remembered · stored · registered
front of mindforgotten
No longer recalled
out of mind · buried · overlooked · neglected · unremembered
front of mindlow priority
Not requiring immediate attention
back burner · afterthought · on the back burner · sidelined · deprioritized
front of mindforgotten
No longer recalled
buried · out of mind · obscured · faded · blanked out
front, mind, fronts, fronted, fronting, frontal, frontage, frontward, frontwards