fly off the shelves

Vanish through purchases

When products fly off the shelves, they sell rapidly and in large quantities: The new gaming console flew off the shelves within hours.

The image is of inventory disappearing so fast it seems to leap into customers' hands.

Usually describes merchandise in unexpectedly high demand.

Related

hot ticket · crowd · buy · impulse buy · snapped up · sold out · out of stock · hotcake · purchase · rush · high demand · demand · scarcity · empty · restock · shortage · backorder · frenzy

Opposites
sales velocity

fly off the shelvesgather dust

Fall into disuse

collect dust · move slowly · stagnate · pile up · linger

consumer demand

fly off the shelvesbomb

Explosive device or disaster

tank · flop · fall flat · crash and burn · go nowhere

Family

shelve, shelves, shelved, shelving

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G