fall for it

• suckerEasily fooled person
• gullibleEasily deceived
• trickDeliberate deception
• deceiveCause false belief
• hookCurved catching device

bait · scam · con · dupe · naive · fooled · trap · believe · swallow · swindle · trust · hoax · ruse · taken · bamboozle · hoodwink · snare · played

• naivetygreenhorn, newbie, tenderfoot, raw recruit, born yesterday