cheap as chips

Incredibly low cost

Cheap as chips is British slang for very inexpensive, a real bargain: The hotel was cheap as chips for central London.

Chips here are British chips—fried potatoes, not crisps—traditionally among the cheapest prepared foods.

The phrase emphasizes affordability with cheerful alliteration.

Related

dime a dozen · economical · low-cost · steal · bang for your buck · good deal · value · bargain · two for one · reasonable · pinch pennies · make ends meet · frugality · tight fisted · bargain basement · thrifty · pennywise · penny-pinching

Categories
Opposites
price/cost

cheap as chipsexpensive

Costing much money

costly · pricey · dear · exorbitant · extortionate

value perception

cheap as chipshighway robbery

Outrageously excessive charge

extravagant · exclusive · prohibitive · out of reach · unaffordable

perceived value/quality

cheap as chipstop-shelf

Highest quality available

high-end · luxury · premium · exclusive · upmarket

Family

cheap, chips, cheaper, cheapest, cheaply, cheapness, cheapen, cheapened, cheapening

Familiarity
Top 500,000
Profile
Timeless · Positive · Everyday, not technical · Rated G