IKEA effect
Builder's inflated attachment
The IKEA effect is the tendency to value things more highly when you've helped create them.
Named after the furniture retailer whose products require assembly, the phenomenon extends beyond furniture: a cake you baked yourself tastes better, a shed you built yourself seems sturdier.
The IKEA effect explains why he won't throw out that wobbly bookshelf he assembled.
- flat packFurniture sold disassembled
- assembleJoin parts together
- put togetherCombine into one
- handcraftCreate something manually
- DIYAmateur home projects
do it yourself · tinkering · upcycling · labor of love · maker movement · overvaluation · brand loyalty · personalization · customization · personal touch · craftsmanship · home improvement · cognitive bias · self-expression · nudging · anchoring · creative problem-solving · confirmation bias
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