Big Ten

Rose Bowl conference

The Big Ten is an American collegiate athletic conference, one of the oldest and most prominent in NCAA Division I sports.

Despite the name, membership has expanded well beyond ten schools—it now includes more than a dozen major research universities, primarily in the Midwest.

Big Ten football dominates fall Saturdays in Ohio and Michigan.

Opposites
athletic conference prestige/power

Big TenNAIA

Manila's main airport

SEC · Southeastern Conference · MAC · Sun Belt · Pac-12

geographic/regional identity

Big TenSEC

Stock market regulator

ACC · Pac-12 · Sun Belt

academic consortium identity

Big TenIvy League

Elite university athletic conference

Seven Sisters

Family

big, ten

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Rated G