There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Tag: usability testing
What was once prohibitively complex and expensive can now be done inexpensively with online testing services. Testing will uncover problems that are confusing for your audience. Here’s a list of vendors to start your research process, and some suggestions.
For a real-world example on a recent project, designer Ben Snyder said on his blog, “the purpose of the user test is to get feedback about the new design to understand if there are any parts of the website that are confusing to users, and to test the site for hidden bugs that might prevent a user from getting the information they need” or prevent them from completing actions on the site. (more…)
Make sure your investments on web sites, apps or new real-life programs don’t fail by conducting usability and user experience testing.
“Usability testing differs from focus groups in that it involves the observation of participants as they actually use the product,” said Ian David Moss, a development consultant who works in the Arts. “They key feature of usability testing that makes it different from most other kinds of feedback-gathering methods is that it is based on direct observation rather than self-reporting….So, rather than have people sit around a room and talk about (for example) how they might react to a new feature or what challenges they face in their daily work, you have people sitting in front of a computer and trying to navigate a website’s capabilities while staff members look over their shoulders and take notes.” (more…)
Author: Patrick Parnaby Developing program objectives begins with knowing your target audience. Focus groups can give you information about the programs and products your audience needs. These penguins didn’t respond well to “101 Ways to Use Palm Fronds,” but were keen on “Iceberg Fishing Techniques.” Problem You want to be sure people are in need