Problem

Visitors need to find content among the sea of pages on your web site.

Solution

Add a search engine to your site. Add “Find:” to the bottom of every page, along with a search box. Also add a search link to the navigation bar.

Discussion

Search engines are only helpful if your site has over a hundred pages, so that common search terms will yield meaningful hits. If you install a local search engine, you will need to provide informative page titles, so that the engine returns useful results.

Customize the search results template so that its design is integrated with the rest of the site. The search engine should do full text searches, and also let you add keywords to your own pages to manipulate the rankings within your site.