There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
Read moreAdding a local search engine helps visitors quickly locate the information they need.
Problem
Visitors need to find content among the sea of pages on your web site.
Solution
Add a search engine to your site. Add “Find:” to the bottom of every page, along with a search box. Also add a search link to the navigation bar.
Discussion
Search engines are only helpful if your site has over a hundred pages, so that common search terms will yield meaningful hits. If you install a local search engine, you will need to provide informative page titles, so that the engine returns useful results.
Customize the search results template so that its design is integrated with the rest of the site. The search engine should do full text searches, and also let you add keywords to your own pages to manipulate the rankings within your site.