There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Utilizing straightforward URLs helps both humans and search engines find your pages.
You need to make pages memorable to both visitors and search engines.
Design straightforward URLs and do not use frames.
Your URLs should be short enough so that people can write them down. Do not use frames. If pages are database driven, do not use a GET query with a question mark in the URL. Rather, cloak the arguments by using the path environment variable. Add alt tags to important images.
These techniques do not assure high rankings in search engines, but they will ensure that the pages will be easily accessible to search engines and easily shared and written down by people.