Choosing content

Encouraging epiphanies through interactive web content.


You need to choose what to put online.


Focus on topics that are hard to explain using words alone, but that come to life with interactivity and multimedia.


Designing effective content is as much a matter of what you don’t say, as what you do say. This is not a matter of dumbing down the material, but seeking epiphanies.

Good interactive web design helps visitors get their minds around a subject by encouraging active participation. A content expert might know the subject inside and out, but that encyclopedic knowledge can be a problem if not used selectively. Detailed information should be placed on secondary pages within the web site.

It is often effective to design a website by working backward. Assemble a collection of ideas for interactive experiences, and then arrange them conceptually.

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