wow factors

Things that amaze

Wow factors are features or qualities that create immediate, strong impressions—the elements that make people say "wow." The term appears most often in marketing, design, and real estate: The kitchen's wow factor is the floor-to-ceiling windows.

A presentation might lack substance but have enough wow factor to impress.

The singular wow factor is more common.

Related

eye-catching · stunning · breathtaking · remarkable · memorable · first impression · breakthrough · striking · dazzling · over the top · awe · jaw-dropping · uniqueness · surprise · novelty · game-changer · next level · transformation

Opposites
impact level

wow factorsblandness

Absence of distinctive qualities

dullness · mediocrity · letdowns · nothing special · banality

subtlety

wow factorsnuances

Subtle variations in meaning

hidden depths · background elements

impact/impressiveness

wow factorsdisappointments

Unmet expectations' aftermath

letdowns · deal breakers · drawbacks · shortcomings · deficiencies

Family

wow, factor, factors, wows, wowed, wowing, factorial, factoring, factored

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G